The Market Expansion Blueprint That Enabled a 3-Country Rollout

in 6 Months

Starting Point

A B2B software company dominated one market but couldn’t expand internationally.
 

Attempts failed due to mismatched buyer behaviour and unclear messaging.

Underlying Structural Problem
The company lacked a portable market architecture:

• value translation didn’t carry across borders

• pricing misaligned with market maturity

• narrative assumed domestic context

• GTM sequencing not adapted for new regions
   

Strategic Interventions

In 15 days, we rebuilt the market expansion spine:

• created a transportable value architecture

• redesigned pricing by market maturity

• reframed narrative for universal enterprise relevance

• engineered a market-entry model adaptable to multiple countries
   

Impact

• launched in 3 new markets in 6 months

• 2× growth in pipeline quality

• international revenue path unlocked

If you want clarity on what’s blocking your next stage of growth, request a 1-Page Strategic Diagnosis.

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