Starting Point
A high-growth AI workflow platform was stuck in a horizontal category with collapsing multiples. Despite strong adoption, valuation potential flatlined. Investors saw “another AI tool”, not a defendable business.

Underlying Structural Problem

• The company was positioned in a category that capped its valuation, independent of performance.

• The TAM was too generic; the narrative too replaceable.

• It lacked strategic identity and monetisation logic that justified a higher multiple.

Strategic Interventions
We redesigned the company’s strategic architecture in 10 Days:

• shifted the platform into a new, higher-growth, higher-multiple category

• defined a Strategic IP narrative that repositioned the product as infrastructure, not tooling

• rebuilt monetisation around enterprise value drivers and premium willingness to pay

• crafted an investor storyline tied directly to defensibility and revenue inevitability

Impact

• forward valuation multiple projected to increase +2.1× within 120 days

• valuation trajectory $18M → $38M, with zero product changes

• investors immediately re-engaged with renewed conviction