Starting Point

A fast-growing SaaS company faced shortening runway despite strong sales.
 

Raising immediately meant accepting a down-round.

Underlying Structural Problem

The company’s economic architecture destroyed capital efficiency:

• misaligned roles

• revenue not tied to cost drivers

• an expensive, feature-led roadmap

• mis-sequenced GTM spending
   

Strategic Interventions

Across 12 days, we rebuilt capital architecture from first principles:

• redesigned roadmap for high ROI features only

• restructured GTM sequencing for efficiency

• cut non-productive spend without layoffs

• reframed narrative around efficient growth → higher investor confidence
   

Impact

• 11 months of runway added

• zero headcount reduction

• growth rate maintained

• valuation trajectory stabilised at pre-downround levels