Starting Point
A ClimateTech materials company had breakthrough technology but couldn’t close a delayed Series A.
 
Investors saw long timelines, slow adoption, and uncertain commercial readiness.

Underlying Structural Problem
The company’s strategy was built around a scientific milestone, not a commercial milestone. This meant:

• the category implied slow revenue

• time-to-market looked too long

• capital efficiency appeared weak

• investors classified the company as “deep R&D”, not “near-commercial”

Strategic Interventions
In 14 days, we rebuilt the company's strategic posture:

• repositioned the company as a drop-in margin enhancer, not a materials science project

• reframed market entry around a high-velocity industrial vertical

• collapsed their narrative timeline by mapping existing tech to immediate commercial use cases

• constructed a capital architecture that matched milestone-driven investor psychology
   

Impact

• investor perception shifted from “long-term science risk” to “immediate ROI infrastructure”

• $12M Series A closed 19 days later

• valuation uplift: +68% without changing the technology

• first Fortune 100 pilot accelerated by 4 month