Starting Point
A high-growth consumer product plateaued - strong first-time buyers, weak repeat behaviour.

Underlying Structural Problem
The product functioned as a “novelty solution,” not an essential habit:

• no habit-forming mechanism

• inconsistent narrative

• product architecture fractured

• unclear value repetition
   

Strategic Interventions
In 8 days, we rebuilt consumer value architecture:

• defined a singular psychological driver for repeat use

• restructured product tiers for clarity

• engineered habit loops into experience

• reframed brand story around long-term transformation
   

Impact

• repeat purchases ↑ 42%

• retention improved

• higher LTV lifted valuation

If you want clarity on what’s blocking your next stage of growth, request a 1-Page Strategic Diagnosis.

Delivered in 72 hours.