Starting Point

A fast-growing wearable health startup had strong user adoption but faced flat enterprise partnerships and slow retail expansion.

Brand perception was functional, not premium.

Underlying Structural Problem

The company was stuck in a commodity wearables category dominated by incumbents. Its identity was:

• too focused on features

• insufficiently tied to human outcomes

• undifferentiated in a saturated market

• financially positioned like consumer hardware, not health infrastructure
   

Strategic Interventions
We rebuilt the company’s strategic identity in 30 days:

• repositioned the product as a personal health prediction layer, not a device

• tied brand strategy to emotion, risk, and long-term health outcomes

• rearchitected monetisation around data-driven health insights

• repositioned enterprise partnerships around preventative care economics
   

Impact

• D2C conversion increased 34% within 60 days

• enterprise partnership pipeline expanded 4.7×

• brand multiples aligned to health-tech, not hardware

• valuation uplift projected at +$25M without any product changes