Starting Point

A creator-economy platform was scaling rapidly but margins collapsed as user numbers grew.
 

Investors questioned the sustainability of the model.

Underlying Structural Problem

The company priced based on user count, not economic throughput:

• high-value creators paid the same as low-value creators

• no revenue correlation to impact

• weak defensibility

• costs scaled faster than revenue
   

Strategic Interventions

In 13 days, we rebuilt the pricing and economic architecture:

• shifted from seat-based pricing → value-throughput pricing

• tied revenue to creator earnings, not user numbers

• re-segmented creators by economic bandwidth

• reframed narrative around economic enablement, not tooling
   

Impact

• margins expanded +52%

• LTV increased 2.4×

• investors responded with renewed confidence

• valuation uplift: +$12–$15M