Starting Point
A cybersecurity startup had elite tech but flat revenue.
 
Buyers couldn’t tell how it was different from traditional vendors.

Underlying Structural Problem
The company communicated like a features-based security product, not a critical risk layer:

• too technical

• unclear ROI

• drowned in a crowded market

• valuation held down by commodity comparisons
   

Strategic Interventions

In 7 days, we executed a full narrative reconstruction:

• repositioned as operational continuity infrastructure

• tied value to measurable downtime elimination

• reframed product as a board-level risk reducer

• built a defensibility narrative around breach-prevention modelling
   

Impact

• enterprise win rate doubled

• CFO-led deals increased dramatically

• valuation uplift: +$14M.