Starting Point

A deep-tech company had incredible technology but chaotic messaging.
 

Different teams told different stories; investors were confused.

Underlying Structural Problem

They had no unified narrative spine:

• inconsistent story

• unclear value mechanism

• no single strategic identity

• investors couldn’t articulate the bet
   

Strategic Interventions

Over 11 days, we built narrative clarity from first principles:

• defined a single, high-authority strategic identity

• aligned product, roadmap, and GTM into one coherent narrative

• translated technical differentiation into investor logic

• built a story the CEO, team, and investors could all tell
   

Impact

• raised $12M Series A

• investor conviction increased dramatically

• team alignment stabilised execution.