Starting Point
An EdTech platform had strong engagement but failed to close enterprise contracts — buyers didn’t grasp impact.

Underlying Structural Problem

The narrative framed learning outcomes, not organizational outcomes:

• no direct tie to productivity, retention, or compliance

• value buried in pedagogy

• buyer confusion → slow cycles
   

Strategic Interventions

In 10 days, we rebuilt the entire strategic narrative:

• reframed platform as workforce performance infrastructure

• engineered ROI logic tied to measurable outcomes

• redesigned GTM pitch for clarity + authority

• built a “future of workforce capability” storyline
   

Impact

• enterprise close rates doubled

• sales cycle shortened

• repositioned as an enterprise infrastructure play