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The Enterprise GTM Reset That Turned a Stalled $6M Pipeline Into $20M+
Starting Point
A B2B SaaS company had a large pipeline but slow progression and few closes.
Underlying Structural Problem
The GTM narrative over-explained features and under-explained inevitability:
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buyers didn’t understand urgency
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ROI framed too late
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message complexity slowed cycles
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no strategic narrative spine
Strategic Interventions
Over 11 days:
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engineered a clarity-first enterprise narrative
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rebuilt ROI proof into the earliest touchpoints
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redesigned ICP targeting
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constructed a frictionless onboarding spine
Impact
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pipeline accelerated from $6M → $20M+
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enterprise confidence increased
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sales velocity doubled
If you want clarity on what’s blocking your next stage of growth, request a 1-Page Strategic Diagnosis.
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