Starting Point

A mid-stage software company received inbound M&A interest but wasn’t ready.
 

Their metrics told one story, their narrative another, and their defensibility wasn’t clear.

 
Underlying Structural Problem

The company had strong fundamentals but no exit architecture:

• narrative scattered

• no clarity on what the acquirer was actually buying

• weak articulation of strategic value

• no model tying today’s business → future inevitability
   

Strategic Interventions
Over 18 days, we engineered the exit architecture:

• reframed company as a missing infrastructure layer for the acquirer

• built a defensibility and IP narrative aligned to acquirer priorities

• straightened revenue logic and TAM translation

• constructed the “future-state value map” that acquirers prioritise
   

Impact

• acquisition value increased by +$30M

• multiple strategic acquirers engaged

• exit completed at the high end of valuation range