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The Monetization Shift Worth $22M, Unlocked in 90 Days.
Starting Point
A fintech platform priced around features instead of financial outcomes.Revenue per account was suppressed, margins compressed, and valuation arguments weakened.
Underlying Structural Problem
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The monetisation model didn’t reflect the product’s mission-critical value to enterprise buyers.
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Pricing logic was disconnected from the economic impact created — a fatal structural issue.
Strategic Interventions
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We rebuilt monetisation from the ground up:
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engineered executive-buyer value architecture tied to financial outcomes
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redesigned pricing tiers to capture enterprise willingness to pay
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integrated Strategic IP into product roadmap to justify future ARR and multiples
Impact
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+39% ARR uplift potential identified
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+$22M in enterprise value unlocked in 90 days
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valuation narrative repositioned for higher-multiple fundraising
If you want clarity on what’s blocking your next stage of growth, request a 1-Page Strategic Diagnosis.
Takes 90 seconds.
Delivered in 72 hours.
No calls required.
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