Starting Point

An enterprise AI startup consistently lost deals due to long GTM cycles.
 

The CEO believed it was a sales execution issue.
 

Underlying Structural Problem

The bottleneck wasn’t sales, it was strategic misalignment:

• product didn’t map to urgent budget lines

• messaging required too much education

• ROI was not immediately visible

• GTM sequencing created friction early in the cycle
   

Strategic Interventions

In 10 days, we rebuilt GTM for speed:

• reframed the platform around a time-critical enterprise problem

• pre-structured the ROI case into the narrative

• redesigned ICP segmentation

• engineered a high-velocity entry point leading to expansion
   

Impact

• enterprise sales cycle time reduced 42%

• win rate increased 2.1×

• growth rate accelerated

• investors re-rated execution ability