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The Value Architecture Rebuild Behind a 14% Contribution Margin Lift.
Starting Point
A high-usage digital marketplace under mounting investor pressure - thinning margins, inconsistent supply performance, and an unpredictable revenue model weakening confidence in its path to profitability.
Underlying Structural Problem
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The marketplace was optimised for scale over predictability.
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The core value architecture didn’t drive high-quality, high-margin behaviours.
Strategic Interventions
We redesigned the business model around profitable certainty:
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re-engineered transaction flows for predictable, high-margin behaviours
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repositioned from “convenience marketplace” to “predictable outcomes infrastructure”
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rebuilt commercial sequencing to accelerate contribution-margin profitability
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strengthened defensibility + supply incentives
Impact
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+22% increase in AOV
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+14% contribution margin uplift in one cycle
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renewed investor confidence backed by a credible path to profitability
If you want clarity on what’s blocking your next stage of growth, request a 1-Page Strategic Diagnosis.
Takes 90 seconds.
Delivered in 72 hours.
No calls required.
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