Starting Point
A logistics marketplace achieved impressive top-line growth but couldn’t break out of thin margins.
Profitability targets kept slipping and investor pressure mounted.

Underlying Structural Problem
The marketplace was trapped in a linear capital-for-growth model:

• growth required proportionate spend

• unit economics improved too slowly

• operations scaled in direct ratio to volume

• cross-side incentives created margin leakage

• The architecture capped expansion and suppressed valuation.
   

Strategic Interventions
We rebuilt the capital and economic architecture:

• decoupled cost drivers from volume via a restructured operating model

• re-segmented customers to expose profitable demand corridors

• introduced a value-based monetisation spine

• reclassified the business from “marketplace” to logistics intelligence network
   

Impact

• margin profile transformed: +13% margin improvement in 90 days

• burn reduced by 31%

• valuation multiple aligned with data-network businesses, not commodity marketplaces

• projected valuation uplift: +$16M without operational headcount increases.

If you want clarity on what’s blocking your next stage of growth, request a 1-Page Strategic Diagnosis.

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