Starting Point

A SaaS company was growing steadily but stuck at a 4× revenue multiple.
 

Their category depressed valuation despite strong metrics.

Underlying Structural Problem

The company lived in a low-multiple category trap:

• perceived as replaceable

• limited differentiation

• unclear strategic IP

• investors saw execution, not compounding value
   

Strategic Interventions

In 12 days, we executed a multiple expansion strategy:

• repositioned the company as workflow infrastructure, not SaaS

• tied pricing + product roadmap to enterprise value drivers

• built a defensibility model investors could underwrite

• reframed market category for higher-multiple narratives
   

Impact

• valuation multiple increased from 4× → 9×

• inbound investor interest spiked

• company re-rated as “infrastructure-grade”