Starting Point

A Web3 infrastructure startup had excellent technology but unclear commercialisation pathways.
 

Token demand stagnated, runway compressed, and a downround looked imminent.

Underlying Structural Problem

The company had no synchronisation between product, ecosystem, and token utility:

• technical roadmap didn’t align with demand drivers

• no transaction velocity engine

• investor narrative collapsed around “uncertain utility”

• valuation suppressed despite strong tech
   

Strategic Interventions

We rebuilt the entire economic architecture:

• defined a utility-first ecosystem flywheel

• tied protocol usage to measurable economic value

• repositioned the narrative around deterministic revenue

• redesigned the decentralisation roadmap to de-risk regulatory exposure
   

Impact

• token velocity increased 4.2×

• Series A valuation restored to previous high

• downround avoided

• investors reclassified the company as “infrastructure-grade”